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My greatest strength as a consultant is to be ignorant and ask a few questions.

Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.

Most of what we call management consists of making it difficult for people to get their work done.

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.

People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.

Plans are only good intentions unless they immediately degenerate into hard work.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the "naturals," the ones who somehow know how to teach.

The best way to predict the future is to create it.

The computer is a moron.